The ecommerce landscape in the United Kingdom is booming, with increasing numbers of online businesses vying for customer attention. As an enterprising entrepreneur, it’s essential for you to understand the average ecommerce conversion rate and how it impacts your sales strategy. By optimizing your conversion rate, you can maximize your online sales and stay ahead of the competition.
The average ecommerce conversion rate is a crucial metric for UK online businesses. It reflects the percentage of website visitors who make a purchase, sign up for a newsletter, or take any desired action on your website. In the UK, the average conversion rate for ecommerce websites ranges from 2.5% to 3%. However, it’s important to note that this rate can vary based on factors such as your industry, the device used by customers, and the source of your traffic.
Tracking and optimizing your conversion rate is vital for improving your online sales. It allows you to identify areas of improvement and implement strategies to enhance the customer journey, boost engagement, and ultimately drive more conversions. By understanding the factors that influence conversion rates in the UK, you can develop a targeted and effective sales strategy to optimize your online performance.
Key Takeaways:
- The average ecommerce conversion rate in the UK is around 2.5% to 3%.
- Conversion rates can vary based on industry, device, and traffic source.
- Optimizing your conversion rate is crucial for improving your online sales.
- Tracking and analyzing your conversion rate helps identify areas for improvement.
- A targeted sales strategy can help optimize your online performance and stay ahead of the competition.
What is a Conversion?
A conversion occurs when a visitor takes a desired action on a website. This can include making a purchase, signing up for a newsletter, or engaging with pop-ups. Each website and its marketing team define what actions they consider as conversions. In the context of ecommerce, conversions typically refer to orders placed on a store’s website or activities that involve sharing contact information for future marketing purposes.
When a visitor completes a conversion, it indicates that they have shown interest in the products or services offered by the website. This action demonstrates a level of engagement and potential willingness to become a customer. Businesses strive to optimize their conversion rates by creating a seamless user experience, compelling offers, and persuasive calls to action.
Tracking and analyzing conversions is essential for businesses to understand the effectiveness of their marketing efforts and overall website performance. By measuring and monitoring conversion rates, businesses can identify areas for improvement, implement successful strategies, and ultimately increase their online sales.
Quote: “Conversions are the lifeblood of ecommerce websites. They represent the actions that turn visitors into customers. By understanding what constitutes a conversion and tracking the conversion rate, businesses can make data-driven decisions to optimize their website and boost sales.” – Ecommerce Expert
Table: Types of Ecommerce Conversions
| Conversion Type | Description |
|---|---|
| Completed Purchase | Occurs when a visitor successfully completes a purchase on the website. |
| Newsletter Sign-up | Refers to when a visitor provides their email address to receive updates and promotional content. |
| Form Submission | Includes actions such as filling out a contact form, requesting a quote, or submitting a product review. |
| Abandoned Cart | Occurs when a visitor adds items to their cart but does not complete the purchase. |
| Lead Generation | Involves capturing information about potential customers, such as their name, email address, or phone number. |
Average Ecommerce Website Conversion Rate Benchmarks
When it comes to ecommerce, understanding the average conversion rate for your website is crucial for measuring success and identifying areas for improvement. According to industry benchmarks, the average ecommerce conversion rate falls between 2.5% and 3%. However, it’s important to note that this is just a baseline, and businesses should strive to optimize their conversion rates using various tactics.
To gain a better understanding of how your conversion rate compares to others in your industry, it’s helpful to look at specific benchmarks. For example, Shopify stores have an average conversion rate of 1.4%. A conversion rate below 0.5% indicates room for improvement, while a rate above 3.3% is considered very good.
To increase your ecommerce conversion rate, you can employ a range of tactics. These may include improving website design and navigation, optimizing product descriptions and images, simplifying the checkout process, offering incentives or discounts, and leveraging customer reviews and testimonials. By continuously testing and optimizing these strategies, you can work towards achieving a higher conversion rate and maximizing your online sales.
| Industry | Average Conversion Rate |
|---|---|
| Retail | 2.8% |
| Fashion | 2.3% |
| Electronics | 3.1% |
| Health & Beauty | 2.6% |
| Home & Garden | 2.9% |
Keep in mind that conversion rates can also vary based on factors such as traffic sources, price points, and purchase types. Websites that rely heavily on ad-driven traffic may have lower conversion rates compared to those with a strong base of existing customers. Additionally, websites selling higher-priced products may experience lower conversion rates than those selling lower-priced items. By considering these factors and continuously refining your strategies, you can work towards achieving a higher conversion rate and driving more sales for your ecommerce business.
What is Ecommerce Conversion Rate?
The ecommerce conversion rate, also known as the online store conversion rate or transaction rate, specifically refers to the rate at which orders are placed on a store’s website. It is a crucial metric for online businesses as it measures the success of turning website visits into customer orders.
To calculate the ecommerce conversion rate, you need to divide the number of orders by the number of visits to the website and multiply it by 100. For example, if your website received 500 orders from 10,000 visits, your conversion rate would be 5%.
Tracking and analyzing the ecommerce conversion rate is essential for businesses to understand the effectiveness of their sales strategies and make data-driven decisions to optimize their online sales. By continuously monitoring and improving their conversion rates, businesses can increase their revenue and gain a competitive edge in the ecommerce market.
To further illustrate the importance of the ecommerce conversion rate, let’s take a look at a table showcasing the average orders per website visit across different industries:
| Industry | Average Orders per Website Visit |
|---|---|
| Fashion | 0.75 |
| Electronics | 0.60 |
| Health and Beauty | 0.90 |
As you can see, the average orders per website visit vary across different industries. This data highlights the importance of understanding the specific conversion rates within your industry and implementing strategies to improve them.
What is a Conversion Rate?
A conversion rate is the percentage of total website visits that result in a specific action, such as making a purchase or subscribing to a newsletter. It is a key metric for online businesses to measure the effectiveness of their marketing and sales strategies. By understanding and optimizing conversion rates, businesses can improve their online performance and drive revenue growth.
Why Conversion Rate Matters
The conversion rate is a critical indicator of a website’s success in engaging and converting visitors into customers. It provides insights into how well a website is performing in terms of attracting and persuading users to take desired actions. A high conversion rate suggests that a website is effectively meeting the needs and expectations of its target audience, while a low conversion rate may indicate areas for improvement in the user experience or marketing strategies.
“A high conversion rate suggests that a website is effectively meeting the needs and expectations of its target audience.”
To calculate the conversion rate, businesses need to track the number of specific actions taken, such as purchases or sign-ups, and divide it by the total number of website visits. The resulting percentage represents the conversion rate. For example, if a website had 100 purchases out of 1,000 visits, the conversion rate would be 10%. It’s important to note that conversion rates can vary depending on the type of action being measured, and it’s crucial to define and track the specific actions that are relevant to the business goals.
Optimizing Conversion Rates
To improve conversion rates, businesses can employ various strategies. One effective approach is to optimize the user experience by ensuring that the website is intuitive, visually appealing, and easy to navigate. This includes optimizing page load times, simplifying the checkout process, and providing clear calls-to-action. Additionally, businesses can leverage social proof, such as customer testimonials and reviews, to build trust and credibility, which can positively impact conversion rates.
By regularly analyzing website analytics, businesses can identify areas of improvement and test different strategies to optimize conversion rates. A data-driven approach, informed by industry benchmarks and best practices, can help businesses make informed decisions and continuously refine their marketing and sales efforts. Ultimately, by increasing conversion rates, businesses can enhance their online performance, attract more customers, and drive revenue growth.
Common Ecommerce Conversion Rate Misconceptions
When it comes to ecommerce conversion rates, there are a few common misconceptions that can lead businesses astray. It’s important to understand and address these misconceptions to effectively optimize conversion rates and drive online sales.
1. Sessions vs Users
One common misconception is the difference between sessions and users. Sessions refer to individual visits to a website, while users are the individuals themselves. It’s important to measure conversion rates based on sessions rather than users to avoid inflating the rate. Focusing on sessions provides a more accurate representation of visitor behavior and conversion performance.
2. Overall Conversion Rate
Another misconception is relying on the overall conversion rate, which includes all actions taken on a website, instead of focusing specifically on ecommerce-related actions. It’s essential to analyze and optimize conversion rates for ecommerce actions such as completing a purchase or adding items to the cart. By honing in on these specific actions, businesses can better understand and improve their ecommerce conversion rates.
“Understanding the common misconceptions surrounding ecommerce conversion rates is crucial for businesses looking to optimize their online sales. By debunking these myths and focusing on accurate measurement and analysis, businesses can implement targeted strategies to improve their conversion rates and maximize their revenue.”
– eCommerce Expert
| Misconception | Reality |
|---|---|
| Sessions vs Users | Measure conversion rates based on sessions, not users, for accurate performance analysis. |
| Overall Conversion Rate | Focusing on ecommerce-related actions provides insights into specific conversion performance. |
By debunking these misconceptions and adopting a data-driven approach, businesses can gain a clearer understanding of their ecommerce conversion rates and implement targeted strategies to improve their online sales. It’s crucial to measure conversion rates accurately, optimize for ecommerce actions, and continuously analyze and refine strategies to drive optimal results.
How are Ecommerce Conversion Rates Measured?
Ecommerce conversion rates can be measured using various website analytics tools. One of the most common tools is Google Analytics, which provides insights into website-only data. Other tools like Segment, Heap, and Triple Whale aggregate data from multiple sources, allowing for more customization in event tracking. These tools require adding a code snippet to the website to track sessions, orders, and other relevant data.
Measuring ecommerce conversion rates involves tracking key metrics such as the number of sessions, total orders, and total revenue. By analyzing these metrics, businesses can gain valuable insights into visitor behavior and identify areas for improvement. It’s important to regularly monitor and analyze conversion rate data to make informed decisions and optimize online sales strategies.
Google Analytics, in particular, offers a comprehensive set of features for tracking and analyzing ecommerce conversion rates. It allows businesses to set up goals and funnels to track specific actions, such as completing a purchase or signing up for a newsletter. With Google Analytics, businesses can also track conversion rate by different dimensions, such as traffic source, device type, and landing page, to gain deeper insights into visitor behavior and optimize marketing efforts.
Table: Key Metrics for Ecommerce Conversion Rate Measurement
| Metric | Description |
|---|---|
| Total Sessions | The total number of visits to the website |
| Total Orders | The total number of orders placed on the website |
| Conversion Rate | The percentage of sessions that result in a purchase |
| Average Order Value | The average value of each order placed on the website |
| Revenue | The total revenue generated from ecommerce sales |
By tracking and analyzing these key metrics, businesses can gain a better understanding of their ecommerce conversion rates and identify areas for improvement. It’s important to use a reliable website analytics tool, such as Google Analytics, to accurately measure and analyze conversion rate data. With these insights, businesses can make data-driven decisions to optimize their online sales and drive revenue growth.
Ecommerce Conversion Rate Benchmarks
Understanding the benchmarks for ecommerce conversion rates is crucial for assessing the performance of your online business. By comparing your conversion rate to industry standards, you can identify areas for improvement and set realistic goals. However, it’s important to remember that conversion rates can vary depending on several factors, including traffic sources, price points, and purchase types.
When it comes to traffic sources, websites that drive high volumes of traffic from ads or blog posts tend to have lower conversion rates compared to those relying on existing customers or social media followers. This is because visitors from ads or blogs are often in the early stages of the buying journey and may require more time and nurturing before making a purchase.
The price point of your products can also impact your conversion rate. Websites selling more expensive items generally have lower conversion rates than those selling cheaper products. This is because higher-priced items often require more consideration and research before a customer is ready to commit to a purchase.
Additionally, the type of purchase can influence conversion rates. Subscription-based stores, for example, often have lower conversion rates compared to stores selling one-time purchases. This is because subscription-based models typically involve an ongoing commitment and may require more trust-building efforts to convince customers to subscribe.
Ecommerce Conversion Rate Benchmarks by Traffic Sources, Price Points, and Purchase Types
| Traffic Sources | Price Points | Purchase Types |
|---|---|---|
| High volume traffic from ads or blog posts | Highly priced items | Subscription-based models |
| Existing customers or social media followers | Cheaper products | One-time purchases |
By understanding these ecommerce conversion rate benchmarks, you can gain insights into how your business compares to industry standards and adjust your strategies accordingly. Remember to continuously track and analyze your conversion rates to identify areas for improvement and optimize your online sales.
How to Calculate Conversion Rates
Calculating your conversion rate is essential for understanding the effectiveness of your online marketing efforts. By tracking the total number of visitors to your website and the total number of conversions over a specific period of time, you can determine how well your website is performing in terms of generating customer actions. Whether it’s making a purchase, signing up for a newsletter, or completing a form, each conversion is a valuable interaction that contributes to your business’s success.
To calculate the conversion rate, you can use a simple formula:
Conversion Rate = (Total Conversions / Total Visitors) x 100
For example, let’s say you had 20 conversions and 1,000 visitors to your website. Using the formula, your conversion rate would be 2%. This means that for every 100 visitors to your website, 2 of them are converting into customers or taking the desired action.
| Total Visitors | Total Conversions | Conversion Rate |
|---|---|---|
| 1,000 | 20 | 2% |
Tracking and analyzing your conversion rate can provide valuable insights into the effectiveness of your marketing campaigns and the overall performance of your website. By regularly monitoring your conversion rate and making data-driven adjustments, you can optimize your website and improve your chances of converting visitors into loyal customers.
How to Improve Your Ecommerce Site Conversion Rate
If you want to boost your online sales and drive more revenue, focusing on improving your ecommerce site’s conversion rate is key. By optimizing your site and enhancing the user experience, you can increase the number of visitors who take the desired action, whether it’s making a purchase, signing up for a newsletter, or engaging with pop-ups. Here are some effective strategies to help you improve your ecommerce conversion rate:
1. Optimize Your User Experience
One of the most important factors in improving your conversion rate is providing an exceptional user experience. Ensure that your website is intuitive, responsive, and visually appealing. Make it easy for visitors to navigate and find what they’re looking for. Streamline the checkout process by reducing the number of steps and form fields. Offer guest checkout to minimize friction and increase the likelihood of conversions. Investing in a mobile-friendly design is also crucial, as more and more shoppers are using smartphones to make purchases.
2. Leverage Social Proof
Building trust with your potential customers is vital for driving conversions. One effective way to do this is by using social proof. Display customer reviews and testimonials prominently on your website to showcase positive experiences and reviews. This helps instill confidence in your products or services and encourages others to make a purchase. Additionally, incorporating trust badges and certifications can further enhance credibility and alleviate concerns about security or privacy.
3. Analyze and Optimize Your Marketing and Sales Strategies
Regularly analyze your marketing and sales efforts to identify areas for improvement. Use data-driven insights to understand which channels, campaigns, or tactics are driving the most conversions. Experiment with different messaging, offers, and CTAs to determine what resonates best with your target audience. Implement A/B testing to compare different variations and optimize your strategies based on the results. Continuously monitoring and adjusting your marketing and sales strategies will help improve your conversion rate over time.
Remember, improving your ecommerce conversion rate is an ongoing process. By implementing these optimization strategies and constantly evaluating and refining your approach, you can gradually increase your conversions and drive greater success for your online business.
| Optimization Strategy | Description |
|---|---|
| Optimize User Experience | Make your website intuitive, responsive, and visually appealing. Streamline the checkout process and offer guest checkout. |
| Leverage Social Proof | Showcase customer reviews and testimonials, and incorporate trust badges and certifications to build trust. |
| Analyze and Optimize Marketing and Sales Strategies | Regularly analyze data, identify top-performing channels and campaigns, experiment with messaging, offers, and CTAs, and implement A/B testing. |
Ecommerce Conversion Rate Optimization: Maximizing Your Digital Success
If you want to maximize your digital success and increase your online sales, ecommerce conversion rate optimization is key. Taking a data-driven approach and utilizing digital platforms, you can effectively optimize your conversion rates and achieve impressive results. By implementing strategic changes based on analytics and industry benchmarks, you can attract more customers and gain a competitive edge in the digital marketplace.
When it comes to ecommerce conversion rate optimization, a data-driven approach is essential. By analyzing data from various sources such as website analytics tools and customer behavior, you can identify trends and make informed decisions. This allows you to understand what aspects of your online store are working well and what areas need improvement, enabling you to tailor your strategies accordingly.
“A data-driven approach is essential for optimizing ecommerce conversion rates.”
Digital platforms play a crucial role in ecommerce conversion rate optimization. They provide the tools and resources needed to track and measure key metrics, such as website traffic, click-through rates, and customer engagement. With these insights, you can identify areas where your conversion rates are low and implement targeted strategies to improve them.
By investing in ecommerce conversion rate optimization, you can unlock the full potential of your online store. With a data-driven approach and the right digital platforms, you can make informed decisions that drive significant improvements in conversion rates. This will not only increase your online sales but also enhance the overall user experience, leading to long-term success in the competitive world of ecommerce.
Seasonal Ecommerce Data for Businesses
Seasonal ecommerce data provides valuable insights into trends and fluctuations in sales levels and conversion rates for businesses. Understanding and analyzing this data can help companies capitalize on seasonal opportunities and optimize their conversion rates.
During holiday sales periods, such as Black Friday and Christmas, businesses often experience significant increases in both conversion rates and sales. These peak shopping seasons present a prime opportunity for businesses to attract new customers and maximize their online revenue.
| Season | Sales Levels | Conversion Rate Increases |
|---|---|---|
| Black Friday | Significant increase in sales | Conversion rates can double or triple compared to regular periods |
| Christmas | High sales volume | Conversion rates tend to be higher due to gifting and seasonal promotions |
| Summer Sales | Varies depending on industry | Conversion rates may increase due to seasonal discounts and promotions |
By understanding these seasonal patterns and tailoring marketing strategies accordingly, businesses can leverage the increased consumer demand during peak seasons. It is important to plan ahead, optimize marketing campaigns, and prepare inventory to meet the anticipated surge in sales. Additionally, analyzing past seasonal ecommerce data can provide valuable insights for future marketing and sales strategies.
Overall, businesses can optimize their conversion rates and drive revenue growth by utilizing seasonal ecommerce data effectively. By capitalizing on peak shopping seasons and tailoring strategies to meet consumer demand, businesses can maximize their online sales and gain a competitive edge in the ecommerce market.
Omnichannel Conversion Rates
When it comes to measuring conversion rates, it’s important for businesses to consider both online and in-store sales. The concept of omnichannel conversion rates takes into account the various channels through which customers interact with a brand, including both digital and physical touchpoints. By tracking and analyzing data from both online and in-store sales, businesses can gain valuable insights into the effectiveness of their marketing efforts and the overall impact on revenue growth.
An omnichannel approach allows businesses to understand the relationship between online ad clickers and in-store purchasers. For example, a customer may see an online ad, visit the physical store, and make a purchase. By analyzing this data, businesses can evaluate the effectiveness of their advertising campaigns and make informed decisions about future marketing strategies.
Furthermore, understanding omnichannel conversion rates can provide businesses with a holistic view of their customers’ journey, allowing them to optimize their sales and marketing strategies accordingly. By identifying which channels or touchpoints contribute most significantly to conversions, businesses can allocate their resources effectively and focus on driving growth and revenue.
In-store vs. Online Conversion Rates
Comparing in-store and online conversion rates can provide businesses with valuable insights into consumer behavior and preferences. While online conversion rates may be influenced by factors such as website design, user experience, and checkout process, in-store conversion rates can be impacted by factors such as store layout, product availability, and customer service. Understanding the differences between these two channels can help businesses tailor their strategies to meet the unique needs and expectations of their customers.
Ultimately, by leveraging data from both online and in-store sales, businesses can gain a comprehensive understanding of their conversion rates and make data-driven decisions to drive revenue growth and optimize their overall sales and marketing efforts.
| Online Conversion Rate | In-store Conversion Rate | |
|---|---|---|
| Q1 | 2.5% | 3.2% |
| Q2 | 2.7% | 3.5% |
| Q3 | 2.4% | 3.1% |
| Q4 | 2.6% | 3.3% |
Reasons Consumers Are Less Likely to Buy on Smartphones
Smartphones have become an integral part of our lives, enabling us to access information and make purchases on the go. However, when it comes to ecommerce, smartphone conversion rates tend to be lower compared to desktops and tablets. There are several reasons why consumers are less likely to buy on smartphones, and understanding these factors is crucial for businesses to optimize their mobile user experience and increase conversions.
One of the main reasons for lower smartphone conversion rates is the issue of slow loading speeds. Users expect websites to load quickly, and any delays can lead to frustration and abandonment. According to a study by Google, 53% of mobile website visitors leave a page that takes longer than three seconds to load. Businesses should prioritize website performance optimization to ensure fast and seamless mobile browsing experiences for their customers.
Another factor that affects smartphone conversion rates is unresponsive design. Mobile devices come in various screen sizes, and if a website is not optimized to adapt to different screen sizes, it can result in a poor user experience. Elements such as buttons and forms may become difficult to interact with, leading to a higher likelihood of users abandoning the purchase process. It is essential for businesses to implement responsive design practices to ensure that their websites are user-friendly across all devices.
“Understanding the reasons behind lower smartphone conversion rates can help businesses identify areas for improvement and optimize their mobile strategies.”
Table: Factors Affecting Smartphone Conversion Rates
| Factors | Impact |
|---|---|
| Slow loading speeds | Higher likelihood of abandonment |
| Unresponsive design | Poor user experience |
| Lack of trust in mobile checkout process | Reluctance to provide sensitive information |
Additionally, a lack of trust in the mobile checkout process can also contribute to lower smartphone conversion rates. Users may have concerns about the security of their personal information when making a purchase on their smartphones. Businesses should prioritize building trust by clearly communicating their security measures and offering secure payment options to alleviate any anxieties that consumers may have.
Understanding the reasons behind lower smartphone conversion rates can help businesses identify areas for improvement and optimize their mobile strategies. By prioritizing website performance, implementing responsive design, and instilling trust in the mobile checkout process, businesses can increase smartphone conversions and capitalize on the growing trend of mobile shopping.
Conclusion
Understanding and optimizing your ecommerce conversion rate is crucial for the success of your online business. By continuously improving your conversion rate through various strategies, you can gain a competitive edge, attract more customers, and increase your online sales. Investment in ecommerce conversion rate optimization allows for a data-driven approach to improve your website’s performance and reach desired results.
Optimizing your user experience is key to increasing conversions. Make your website more intuitive, responsive, and visually appealing. Streamline the checkout process, reduce form fields, and offer guest checkout options. Additionally, incorporate social proof, such as reviews and testimonials, to build trust and encourage shoppers to make a purchase. Regularly analyzing and optimizing your marketing and sales strategies is important for continuous improvement.
By focusing on ecommerce conversion rate optimization, you can achieve long-term success in the competitive online market. Use a data-driven approach, consider industry benchmarks, and tailor your strategies based on insights and trends. With a well-optimized conversion rate, you can attract more customers, increase your revenue, and gain a competitive edge in the ecommerce landscape.
FAQ
What is the average ecommerce conversion rate in the UK?
The average ecommerce conversion rate for websites in the UK is around 2.5% to 3%.
What actions are considered as conversions in ecommerce?
Conversions in ecommerce can include making a purchase, signing up for a newsletter, or engaging with pop-ups.
Are there different conversion rate benchmarks for ecommerce websites?
Yes, benchmarks for ecommerce conversion rates can vary depending on factors such as industry, device used, and traffic source.
How is the ecommerce conversion rate calculated?
The ecommerce conversion rate is calculated by dividing the number of orders by the number of visits to the website.
What is the difference between a conversion rate and a conversion?
A conversion rate is the percentage of total website visits that result in a specific action, while a conversion refers to the action itself.
What are some common misconceptions about ecommerce conversion rates?
Common misconceptions include confusing sessions and users, and using the overall conversion rate instead of focusing on ecommerce-related actions.
How can ecommerce conversion rates be measured?
Ecommerce conversion rates can be measured using website analytics tools such as Google Analytics.
What factors can affect ecommerce conversion rate benchmarks?
Factors such as traffic sources, price points, and purchase types can influence ecommerce conversion rate benchmarks.
How do you calculate the conversion rate?
The conversion rate is calculated by dividing the total number of conversions by the total number of visitors, and then multiplying by 100.
What strategies can improve ecommerce site conversion rates?
Strategies to improve conversion rates include optimizing the user experience, streamlining the checkout process, and using social proof.
How can businesses invest in ecommerce conversion rate optimization?
Businesses can invest in conversion rate optimization by using data-driven approaches, analyzing trends, and making informed decisions.
What insights can seasonal ecommerce data provide?
Seasonal ecommerce data can provide insights into trends and fluctuations in conversion rates and sales levels.
How can businesses track omnichannel conversion rates?
By tracking and analyzing data from both online and in-store channels, businesses can gain insights into the success of their marketing campaigns and overall revenue growth.
Why are consumers less likely to buy on smartphones?
Factors such as slow loading speeds, unresponsive design, and lack of trust in the mobile checkout process contribute to lower conversion rates on smartphones.
Why is it important to understand and optimize ecommerce conversion rates?
Understanding and optimizing ecommerce conversion rates is crucial for the success of online businesses, as it improves the chances of reaching and converting more customers.