iGaming SEO Services

Unlock the full potential of your online gaming platform with specialised iGaming SEO Services designed for UK and global markets.

Dominate iGaming Search

At Tangerine SEO we understand the unique challenges of the gaming & betting sector – fierce competition, strict regulation, multilingual audiences and high-value keywords.
 

Our expert team delivers more than generic SEO – we drive visibility, registrations and real player value. From technical audits that root out hidden barriers, to content that converts, to authoritative link building in relevant networks – we’ve got you covered.

 Imagine ranking on page one for your top casino, sportsbook or bingo terms, dominating the search results when players are actively looking to engage. That’s what our iGaming SEO Services deliver.

 Why choose us? Because we tailor our strategy specifically for gaming operators and affiliates: we recognise regulatory compliance, localisation, player intent and the need for measurable ROI. We don’t just chase rankings – we drive profitable traffic and growth.
 

Contact Tangerine SEO today and let’s craft an SEO strategy that puts your brand in front of players, ahead of your rivals.

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Our SEO Services Include

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Keyword Research

Deep keyword research using advanced SEO tools and market data. We identify high-intent keywords that attract the right guests and drive direct bookings. Every recommendation is based on real search behavior, competition levels, and hotel industry trends.

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Technical SEO Audits

Comprehensive technical audits that uncover issues holding your site back. We review site speed, mobile readiness, indexation, structured data, internal linking, and more—then deliver a prioritized, action-by-action fix plan.

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Content Creation

SEO-optimized content that informs, inspires, and converts. From room and amenity pages to blog posts, destination guides, and offer pages—we (re)write content aligned to traveler search intent and your brand voice.

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Rank Tracking

Ongoing monitoring of keyword positions with clear, easy-to-read reports. See what’s improving, what’s slipping, and where the biggest opportunities are—so you can make decisions backed by data.

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Strategy Proposals

Tailored SEO strategies for hotels that blend quick wins with sustainable growth. Each plan includes objectives, timelines, and KPIs—so everyone knows what to do, when, and why.

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Website Optimization

On-page and UX improvements that boost visibility and conversions. We optimize metadata, headings, internal links, page speed, and layouts—then collaborate with your team or handle the implementation end-to-end.

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Link Building

High-quality, relevant backlinks that strengthen your domain authority safely and sustainably. We focus on ethical outreach and partnerships within the travel and hospitality space to protect your brand reputation.

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Digital PR

PR campaigns that earn coverage and links from trusted media, blogs, and travel portals. We craft newsworthy angles and placements that grow brand awareness while supporting long-term SEO performance.

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Local SEO

Maximize visibility in local search and Google Maps. We optimize your Google Business Profile, citations, local content, and reviews—so nearby travelers find and choose your location first.

Global iGaming Growth via SEO

Step into new markets and scale your gaming brand with our dedicated iGaming SEO Services for the UK and beyond. At Tangerine SEO we specialise in helping casinos, sportsbooks and gaming affiliates expand reach, increase traffic and boost registrations through search.
Our approach covers every layer of SEO:

  • Technical foundation: lightning-fast site speed, crawlability, structured data, mobile and AMP readiness.

  • On-page & content: player-centric landing pages, optimized for search intent, regulatory keywords and conversions.

  • Off-page & authority: high-quality backlinks from relevant domains, strong digital PR in the gaming world.

  • International & multilingual: localised SEO for target jurisdictions, native-level content and cultural relevance.


We bring deep experience in the gaming niche – we’ve seen what works when the competition is intense and the rules are strict. You’ll benefit from tailored strategies, transparent reporting and a partner who speaks your language.


Drive measurable growth. Drive player acquisition. Drive your brand globally. Choose Tangerine SEO’s iGaming SEO Services and take your performance to the next level.

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Our SEO Experts: A Band of Digital Superheroes

A Band of Digital Superheroes Meet the Backbone of TangerineSEO: Our Expert Team

Milos CEO and Head of SEO

Miloš

CEO and Head of SEO
Gordana Senior SEO Specialist

Gordana

Senior SEO Specialist
Djordje Business Developer

Đorđe

Business Developer
Danilo SEO Copywriter

Danilo

SEO Copyrighter
Jelena Senior SEO Specijalist

Jelena

Senior SEO Specialist
Novica Senior Front End Developer

Novica

Senior Front-End Developer
Damjan SEO Specialist and Front End Developer

Damjan

SEO Specialist and Front-End Developer

Working With the Best:

Whether you’re looking to enhance your online presence, drive traffic, or convert leads, we’re here to deliver measurable results that exceed expectations.

What People Say About Us

Sarah M.
Director at a boutique interior design studio in London
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We’d worked with a few SEO agencies before, but TangerineSEO was a completely different experience. No fluff, no jargon – just clear, honest communication and real results. Within six months, our organic traffic had more than doubled. Highly recommended.
James R
Founder of a specialist cycling retailer
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TangerineSEO helped us recover from a serious Google penalty that left us almost invisible online. They explained everything in detail and gave us a proper roadmap to get back on track. Five months later, we're ranking on page one for several key terms again. Couldn’t have done it without them.
Lucy T.
Marketing Manager at an online lifestyle store
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What I appreciated most was their transparency. Weekly reports, monthly strategy calls, and no overpromising. They’re not ‘smoke and mirrors’ SEO – they actually deliver. Our e‑commerce site saw a 40% increase in organic sales in under a year.
Daniel K.
Owner of a regional legal consultancy
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I was sceptical about SEO at first – too many vague pitches and grand promises. But TangerineSEO were refreshingly straightforward. They took time to understand our niche and built a tailored strategy that genuinely worked. Our leads are up, bounce rate is down, and we’re finally seeing steady growth.
Priya S
Head of Digital at an independent skincare brand
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TangerineSEO came recommended by a colleague, and I can see why. Professional, responsive and clearly know what they’re doing. They helped us restructure our site, optimise our content, and fix technical issues that were holding us back. The impact has been massive.
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Your iGaming SEO Partner for Results

When you need an SEO agency that truly understands the gaming industry, turn to Tangerine SEO for dedicated iGaming SEO Services built for operators, affiliates and brands in the UK.
Why our clients stay with us? Because we deliver:

  • Real traffic growth from gaming-focused keywords.

  • Clear pathways from search ranking to player deposit.

  • A full-service SEO offering: audit → strategy → implementation → continuous optimisation.

  • Compliance-aware SEO that knows gambling regulations, affiliate link restrictions, regional differences and user trust signals.

 

 We believe in SEO that makes a difference, not just pretty metrics. We measure what matters: registrations, leads, deposits and lifetime value. And we align our work with your commercial goals.

 From startup gaming brands to established operators looking to dominate the SERPs, our iGaming SEO Services adapt and scale. Let’s partner together and make your brand the go-to choice for players. Get in touch with Tangerine SEO – your trusted SEO agency for the gaming world.

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Cutting-Edge SEO Tools

We utilise the latest & most advanced SEO tools in the industry to give your business a competitive edge. 

FAQ

 SEO (Search Engine Optimisation) helps your website rank higher on search engines like Google. It increases visibility, drives organic traffic, and ultimately leads to more enquiries or sales.

 At Tangerine SEO, we offer a full range of services including on-page SEO, technical SEO, keyword research, content strategy, link building, and local SEO.

SEO is a long-term investment. While minor improvements can be seen within a few weeks, significant results typically take 3–6 months depending on competition and site health.

Yes – we work with start-ups, small businesses, and large enterprises. We tailor our SEO strategies to suit each client’s specific needs and goals.

No ethical SEO agency can guarantee specific rankings. However, we use proven strategies and best practices to maximise your chances of ranking highly.

We offer a transparent, data-driven approach with a focus on long-term growth. Our team stays ahead of algorithm changes and treats your business as if it were our own.

Absolutely. We help businesses appear in local searches, optimise their Google Business Profile, and attract more customers from their area.

Yes. We provide detailed monthly reports showing keyword rankings, traffic insights, and what’s been done – so you’re always in the loop.

SEO and PPC serve different purposes. SEO is cost-effective in the long run and builds sustainable traffic, while PPC delivers immediate visibility. Ideally, they should work together.

Yes, to implement changes and monitor performance, we’ll need access to your CMS, analytics, and search console. Don’t worry – everything is handled securely.

Yes. We create SEO-friendly content tailored to your audience and optimised for search engines, whether it's blogs, service pages, or landing pages.

We’ve worked across various sectors including e-commerce, finance, healthcare, tech, hospitality, and more. We adapt our approach to suit your niche.

Our pricing varies depending on the scope of work. We offer flexible packages to fit different budgets – get in touch for a free quote.

 Simply contact us through our website or give us a ring. We’ll start with a free consultation and discuss how we can help your business grow through SEO.

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